ماهنامه کتاب ماه کلیات
سال پانزدهم شماره 8 (پیاپی 176، امرداد 1391)

Library marketing system is a system that helps with improving patrons’convenience and library management based on the data in libraries by analyzing them with data mining methods, including statistical ones. In this paper we present a design of such a system which deals with usage data of materials and extracts knowledge and tips that are useful, for example, for better arrangements of bookshelves and for providing patrons with information which will attract the patrons. Two methods are proposed for collecting usage data from bookshelves; one is with RFID and the other is with two-dimensional code, such as the QR code that is very popularly used in mobile phones. By combining several analysis methods, we can construct a library marketing system, which will give benefits to library management and patron services.

The literature on collection development largely discusses all kinds of managerial and practical issues. There appears to be a noteworthy gap in LIS literature regarding the philosophical and conceptual underpinning of the subject. The paper aims to attempt to explore the developments in the theoretical foundations of collection management practices in libraries. An extensive review of the available literature was made to synthesize the study. It illustrates the impacts of the developments in civilization, from ancient times to modern, on the collection management services of libraries. It was found that the philosophy underlying collection management work has expanded through the ages due to various factors. The paper provides an overview of social and technological changes on the philosophy of managing collections through the ages.

Strategic planning for improved usage of information resources and services in school libraries is a research conducted to design a structure in such libraries. This research sets out to present a written and functional plan for school libraries in the use of available resources and facilities, to understand the strengths and weaknesses of these libraries, and finally to develop some guides to prepare an appropriate and usable strategic plan in the process of development such libraries. The research was conducted through studying standard stages in strategic planning and comparing it against the strategic planning for information resources and services in school libraries. Such plan could organize the professional operations in school libraries.